<section powered-by="xiumi.us" style="white-space: normal; margin: 10px 0px; padding: 0px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; overflow-wrap: break-word !important;"><span wah-hotarea="click" style="color: rgb(51, 51, 51); text-align: justify; caret-color: rgb(51, 51, 51); margin: 0px 10px 10px 0px; padding: 0px; outline: 0px; display: inline-block; vertical-align: middle; font-size: 15px;">Tonii精益讲堂</span><span style="color: rgb(51, 51, 51); font-size: 17px; text-align: justify; caret-color: rgb(51, 51, 51);">&nbsp;</span><span style="text-align: justify; caret-color: rgb(51, 51, 51); margin: 0px 10px 10px 0px; padding: 0px; outline: 0px; display: inline-block; vertical-align: middle; font-size: 15px; color: rgba(0, 0, 0, 0.3);">2023-07-05</span></section><section powered-by="xiumi.us" style="white-space: normal; margin: 10px 0px; padding: 0px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="padding: 0px 5px 0px 20px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; min-width: 10%; vertical-align: top; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; transform: translate3d(-20px, 0px, 0px); overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 50px; height: 55px; vertical-align: top; overflow: hidden; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0; width: 50px; overflow-wrap: break-word !important;"><img data-ratio="1.0538117" src="https://cdn-2c-02.industics.com/public/upload/image/20220615/1655281489782907.gif" data-type="gif" data-w="446" width="100%" data-imgqrcoded="1" style="padding: 0px; max-width: 100%; vertical-align: middle; outline: 0px; box-sizing: border-box; height: auto !important; overflow-wrap: break-word !important; visibility: visible !important; width: 50px !important;"/></section></section></section></section><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; min-width: 10%; vertical-align: top; border-width: 2px; border-radius: 0px; border-style: dashed; border-color: rgb(29, 29, 29) rgb(29, 29, 29) rgb(182, 182, 182) rgb(182, 182, 182); box-shadow: rgb(0, 0, 0) 0px 0px 0px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(5px, 0px, 0px); overflow-wrap: break-word !important;"><section style="padding: 3px 15px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; min-width: 10%; vertical-align: top; border: 0px none rgb(255, 255, 255); border-radius: 0px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; background-color: rgb(255, 202, 0); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(1px, 0px, 0px); overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: justify; font-size: 17px; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; min-height: 1em; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; overflow-wrap: break-word !important;"><strong style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">本周词汇概览</strong></p></section></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="white-space: normal; margin: 10px 0px; padding: 0px; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; height: 16px; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; height: 16px; width: 24px; float: left; border-top: 6px solid rgb(255, 202, 0); border-right-color: rgb(255, 202, 0); border-bottom-color: rgb(255, 202, 0); border-left: 6px solid rgb(255, 202, 0); overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top"></svg></section></section><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; height: 16px; width: 24px; float: right; border-top: 6px solid rgb(255, 202, 0); border-right: 6px solid rgb(255, 202, 0); border-bottom-color: rgb(255, 202, 0); border-left-color: rgb(255, 202, 0); overflow-wrap: break-word !important;"><br style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="padding: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word; border-width: 1px; border-style: none solid; border-color: rgb(255, 111, 0) rgb(255, 202, 0); border-radius: 6px;"><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; line-height: 1.8; overflow-wrap: break-word !important;"><p data-darkmode-color-16002497260202="rgb(163, 163, 163)" data-darkmode-original-color-16002497260202="rgb(0, 0, 0)" data-style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(0, 0, 0); font-size: medium; text-indent: 2em; overflow-wrap: break-word !important;" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; min-height: 1em; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: medium; text-align: left; text-indent: 2em; overflow-wrap: break-word !important;"><span style="padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; cursor: pointer; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(163, 163, 163)" data-darkmode-original-color-16002497260202="rgb(0, 0, 0)" style="padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(0, 128, 255)" data-darkmode-original-color-16002497260202="rgb(0, 128, 255)" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(0, 128, 255)" data-darkmode-original-color-16002497260202="rgb(0, 128, 255)" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">●&nbsp;</strong></strong></strong>669：产品族</span></p><p data-darkmode-color-16002497260202="rgb(163, 163, 163)" data-darkmode-original-color-16002497260202="rgb(0, 0, 0)" data-style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(0, 0, 0); font-size: medium; text-indent: 2em; overflow-wrap: break-word !important;" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; min-height: 1em; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: medium; text-align: left; text-indent: 2em; overflow-wrap: break-word !important;"><span style="padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; cursor: pointer; font-size: 17px; background-color: rgb(255, 192, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(163, 163, 163)" data-darkmode-original-color-16002497260202="rgb(0, 0, 0)" style="padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">●&nbsp;</strong>670：产品组合</span></p><p data-darkmode-color-16002497260202="rgb(163, 163, 163)" data-darkmode-original-color-16002497260202="rgb(0, 0, 0)" data-style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(0, 0, 0); font-size: medium; text-indent: 2em; overflow-wrap: break-word !important;" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; min-height: 1em; outline: 0px; max-width: 100%; box-sizing: border-box; font-size: medium; text-align: left; text-indent: 2em; overflow-wrap: break-word !important;"><span style="padding: 0px; outline: 0px; max-width: 100%; text-indent: 30px; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(163, 163, 163)" data-darkmode-original-color-16002497260202="rgb(0, 0, 0)" style="padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 12px; font-size: medium; text-indent: 32px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(0, 128, 255)" data-darkmode-original-color-16002497260202="rgb(0, 128, 255)" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(0, 128, 255)" data-darkmode-original-color-16002497260202="rgb(0, 128, 255)" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">●</strong></strong>&nbsp;</strong></span><span style="padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; cursor: pointer; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;">671：换型</span></p><p data-darkmode-color-16002497260202="rgb(163, 163, 163)" data-darkmode-original-color-16002497260202="rgb(0, 0, 0)" data-style="max-width: 100%; box-sizing: border-box; min-height: 1em; color: rgb(0, 0, 0); font-size: medium; text-indent: 2em; overflow-wrap: break-word !important;" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; min-height: 1em; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: medium; text-align: left; text-indent: 2em; overflow-wrap: break-word !important;"><span style="padding: 0px; outline: 0px; max-width: 100%; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 2px; text-indent: 30px;"><strong data-darkmode-color-16002497260202="rgb(163, 163, 163)" data-darkmode-original-color-16002497260202="rgb(0, 0, 0)" style="padding: 0px; outline: 0px; max-width: 100%; font-size: medium; text-indent: 32px; letter-spacing: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(0, 128, 255)" data-darkmode-original-color-16002497260202="rgb(0, 128, 255)" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong data-darkmode-color-16002497260202="rgb(0, 128, 255)" data-darkmode-original-color-16002497260202="rgb(0, 128, 255)" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">●</strong></strong>&nbsp;</strong></span><span style="padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px;">672：生产优先级</span></span></p></section></section></section><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; height: 16px; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; height: 16px; width: 24px; float: left; border-bottom: 6px solid rgb(255, 202, 0); border-top-color: rgb(255, 202, 0); border-right-color: rgb(255, 202, 0); border-left: 6px solid rgb(255, 202, 0); overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top"></svg></section></section><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; height: 16px; width: 24px; float: right; border-bottom: 6px solid rgb(255, 202, 0); border-top-color: rgb(255, 202, 0); border-right: 6px solid rgb(255, 202, 0); border-left-color: rgb(255, 202, 0); overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top"></svg></section></section></section></section><section powered-by="xiumi.us" style="white-space: normal; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="padding: 0px 5px 0px 20px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; min-width: 10%; vertical-align: top; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; min-width: 10%; vertical-align: top; border-width: 2px; border-radius: 0px; border-style: dashed; border-color: rgb(29, 29, 29) rgb(29, 29, 29) rgb(182, 182, 182) rgb(182, 182, 182); box-shadow: rgb(0, 0, 0) 0px 0px 0px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(5px, 0px, 0px); overflow-wrap: break-word !important;"><section style="padding: 3px 15px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; min-width: 10%; vertical-align: top; border: 0px none rgb(255, 255, 255); border-radius: 0px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; transform: translate3d(1px, 0px, 0px); overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: justify; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; min-height: 1em; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: left; text-indent: 32px; overflow-wrap: break-word !important;"><span style="font-size: 17px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="padding: 0px; background-color: rgb(255, 202, 0);">670『<span style="letter-spacing: 0.544px;">产品组合</span></strong></span><strong style="letter-spacing: 0.544px; padding: 0px; background-color: rgb(255, 202, 0); outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 18px; overflow-wrap: break-word !important;">』</strong></p></section></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; align-items: center; display: flex; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 1 0 1px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; align-items: center; display: flex; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(255, 202, 0); height: 1px; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top"></svg></section></section></section></section><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 0 0 auto; box-shadow: rgb(255, 202, 0) 0px 0px 0px; line-height: 0; letter-spacing: 0px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; height: 30px; vertical-align: top; overflow: hidden; border-width: 0px; box-shadow: rgb(255, 202, 0) 0px 0px 0px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 10px 0px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 0px; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 10px; height: 10px; vertical-align: top; overflow: hidden; background-color: rgb(255, 202, 0); border: 5px solid rgb(255, 202, 0); border-radius: 0px; box-shadow: rgb(255, 255, 255) 1px 1px 0px inset; line-height: 0; letter-spacing: 0px; overflow-wrap: break-word !important;"><br style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section></section></section></section></section><section style="padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 0 1 auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; text-align: center; font-size: 18px; color: rgb(255, 202, 0); letter-spacing: 3px; line-height: 1; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; min-height: 1em; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="padding: 0px; outline: 0px; max-width: 100%; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">文字专栏</strong></span></p></section></section><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 1 0 1px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; align-items: center; display: flex; transform: rotateY(180deg); overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(255, 202, 0); height: 1px; overflow-wrap: break-word !important;"><br/></section></section></section></section></section></section></section></section><section style="margin: 0px 0px 10px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; text-align: center; text-indent: 0em; line-height: 2em; overflow-wrap: break-word !important;"><section style="padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; border-color: rgb(255, 211, 171) rgb(255, 202, 0) rgb(255, 202, 0); border-width: 1px; border-radius: 0px; border-style: none solid solid; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 20px 0px 13px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(240, 176, 121); line-height: 1.8; letter-spacing: 1.8px; overflow-wrap: break-word !important;"><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="color: rgb(0, 0, 0); font-family: &quot;思源黑体 CN Regular&quot;, sans-serif;"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 2em;"><span style="color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 2em;"><span style="color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-size: 17px; font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; background-color: rgb(255, 255, 255); color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-size: 17px; font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);">各位朋友大家好，欢迎来到Tonii老师精益讲堂，接下来Tonii老师将带领大家进入，“每天5分钟，精益伴你行”系列课程。</span><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; letter-spacing: 1.8px; text-align: center;">&nbsp;</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">产品组合是指一个企业生产或经营的全部产品线、产品项目的组合方式，它包括四个变数：产品组合的宽度、产品组合的长度、产品组合的深度和产品组合的一致性。</span></p><p style="text-indent: 35px; text-align: left;"><span style="color: rgb(0, 0, 0); font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px;">例如美国宝洁公司的众多产品线中，有一条牙膏产品线，生产格利、克雷丝、登奎尔三种品牌的牙膏，所以该产品线有三个产品项目。其中克雷丝牙膏有三种规格和两种配方，则克雷丝牙膏的深度就是6。如果我们能计算每一产品项目的品种数目，就可以计算出该产品组合的平均深度。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">企业在进行产品组合时，涉及到三个层次的问题需要做出抉择，即：</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">是否增加、修改或剔除产品项目；</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">是否扩展、填充和删除产品线；</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">哪些产品线需要增设、加强、简化或淘汰--以此来确定最佳的产品组合。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">三个层次问题的抉择应该遵循既有利于促进销售、又有利于增加企业的总利润这个基本原则。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">产品组合的四个因素和促进销售、增加利润都有密切的关系。一般来说，拓宽、增加产品线有利于发挥企业的潜力、开拓新的市场；延长或加深产品线可以适合更多的特殊需要；加强产品线之间的一致性，可以增强企业的市场地位，发挥和提高企业在有关专业上的能力。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">产品组合的策略</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">根据以上产品线分析，针对市场的变化，调整现有产品结构，从而寻求和保持产品结构最优化，这就是产品组合策略，其中包括如下策略：</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">①产品线扩散策略：包括向下策略、向上策略、双向策略和产品线填补策略；</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">②产品线削减策略；</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">③产品线现代化策略：在迅速变化的高技术时代，产品现代化是必不可少的</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">产品组合策略的类型</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">企业在调整产品组合时，可以针对具体情况选用以下产品组合策略：</span></p><p style="text-indent: 35px; text-align: left;"><span style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px;">1.扩大产品组合策略</span></span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">扩大产品组合策略是开拓产品组合的广度和加强产品组合的深度。开拓产品组合广度是指增添一条或几条产品线，扩展产品经营范围；加强产品组合深度是指在原有的产品线内增加新的产品项目。具体方式有：</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">①在维持原产品品质和价格的前提下，增加同一产品的规格、型号和款式。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">②增加不同品质和不同价格的同一种产品。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">③增加与原产品相类似的产品。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">④增加与原产品毫不相关的产品。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">扩大产品组合的优点是：</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">①满足不同的偏好的消费者多方面需求，提高产品的市场占有率。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">②充分利用企业信誉和商标知名度，完善产品系列，扩大经营规模。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">③充分利用企业资源和剩余生产能力，提高经济效益。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">④减小市场需求变动性的影响，分散市场风险，降低损失程度。</span></p><p style="text-indent: 35px; text-align: left;"><span style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px;">2.缩减产品组合策略</span></span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">缩减产品组合策略是削减产品线或产品项目，特别是要取消那些获利小的产品，以便集中力量经营获利大的产品线和产品项目。缩减产品组合的方式有：</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">①减少产品线数量，实现专业化生产经营。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">②保留原产品线削减产品项目，停止生产某类产品，外购同类产品继续销售。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">缩减产品组合的优点有：</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">①集中资源和技术力量改进保留产品的品质，提高产品商标的知名度。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">②生产经营专业化，提高生产效率，降低生产成本。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">③有利于企业向市场的纵深发展，寻求合适的目标市场。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">④减少资金占用，加速资金周转。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">3.高档产品策略</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">高档产品策略，就是在原有的产品线内增加高档次、高价格的产品项目。实行高档产品策略主要有这样一些益处：</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">①高档产品的生产经营容易为企业带来丰厚的利润。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">②可以提高企业现有产品声望，提高企业产品的市场地位。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">③有利于带动企业生产技术水平和管理水平的提高。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">采用这一策略的企业也要承担一定风险。因为，企业惯以生产廉价产品的形象在消费者心目中不可能立即转变，使得高档产品不容易很快打开销路，从而影响新产品项目研制费用的迅速收回。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">4.低档产品策略</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">低档产品策略，就是在原有的产品线中增加低档次、低价格的产品项目。实行低档产品策略的好处是：</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">①借高档名牌产品的声誉，吸引消费水平较低的顾客慕名购买该产品线中的低档廉价产品。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">②充分利用企业现有生产能力，补充产品项目空白，形成产品系列。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">增加销售总额，扩大市场占有率。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">③与高档产品策略一样，低档产品策略的实行能够迅速为企业寻求新的市场机会，同时也会带来一定的风险。如果处理不当，可能会影响企业原有产品的市场声誉和名牌产品的市场形象。此外，这一策略的实施需要有一套相应的营销系统和促销手段与之配合，这些必然会加大企业营销费用的支出。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">产品组合的动态平衡</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">由于市场需求和竞争形势的变化，产品组合中的每个项目，必然会在变化的市场环境下发生分化，一部分产品获得较快的成长，一部分产品继续取得较高的利润，另有一部分产品则趋于衰落。企业如果不重视新产品的开发和衰退产品的剔除，则必将逐渐出现不健全的、不平衡的产品组合。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">为此，企业需要经常分析产品组合中各个产品项目或产品线的销售成长率、利润率和市场占有率，判断各产品项目或产品线销售成长上的潜力或发展趋势，以确定企业资金的运用方向，做出开发新产品和剔除衰退产品的决策，以调整其产品组合。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">所以，所谓产品组合的动态平衡是指企业根据市场环境和资源条件变动的前景，适时增加应开发的新产品和淘汰应退出的衰退产品，从而随着时间的推移，企业仍能维持住最大利润的产品组合。可见，及时调整产品组合是保持产品组合动态平衡的条件。动态平衡的产品组合亦称最佳产品组合。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);">产品组合的动态平衡，实际上是产品组合动态优化的问题，只能通过不断开发新产品和淘汰衰退产品来实现。产品组合动态平衡的形成需要综合性地研究企业资源和市场环境可能发生的变化，各产品项目或产品线的成长率、利润率、市场占有率将会发生的变化，以及这些变化对企业总利润率所起的影响。对一个产品项目或产品线众多的企业来说这是一个非常复杂的问题，目前系统分析方法和电子计算机的应用，已为解决产品组合最佳化问题提供了良好的前景。</span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);"></span></p><p style="text-indent: 35px; text-align: left;"><span style="font-family: 等线; font-size: 14px; color: rgb(0, 0, 0);"></span></p><p style="text-indent: 35px; text-align: left;"><span style="color: rgb(0, 0, 0); font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; letter-spacing: 1.8px;"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-indent: 35px; text-align: left;"><span style="font-family: &quot;思源黑体 CN Regular&quot;; font-size: 17px;"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span></p><p style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif; text-align: left; text-indent: 35px;"><span style="font-size: 17px; font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; color: rgb(0, 0, 0);"></span><span style="color: rgb(0, 0, 0); font-family: &quot;思源黑体 CN Regular&quot;, sans-serif; font-size: 17px; letter-spacing: 1.8px;">今天的课程就到这里，谢谢！</span></p></section></section></section></section></section><section powered-by="xiumi.us" style="white-space: normal; 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