058-漏斗改善

2021年04月14日 14:04

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overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 20px 0px 13px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px 10px; max-width: 100%; box-sizing: border-box; color: rgb(240, 176, 121); line-height: 1.8; letter-spacing: 1.8px; overflow-wrap: break-word !important;"><p style="margin-bottom: 16px; text-indent: 35px;"><span style="font-size: 17px; font-family: "思源黑体 CN Regular", sans-serif; color: rgb(0, 0, 0);"> <span style="font-family: "思源黑体 CN Regular", sans-serif; color: rgb(0, 0, 0); font-size: 16px;">各位朋友大家好。欢迎来到Tonii老师精益讲堂。接下来Tonii老师将带领大家进入每天5分钟精益伴你行系列课程。</span></span></p><p style="margin-bottom: 16px; text-indent: 35px;"><span style="font-family: "思源黑体 CN Regular", sans-serif; color: rgb(0, 0, 0); font-size: 16px;"> 今天我们学习的是<strong>漏斗改善</strong>。</span></p><p style="margin-bottom: 16px; text-indent: 35px;"><span style="font-size: 17px; font-family: "思源黑体 CN Regular", sans-serif; color: rgb(0, 0, 0);"></span></p><p style="margin-top: 0px; margin-bottom: 16px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); font-size: medium; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0); margin: 0px; padding: 0px; max-width: 100%; font-size: 16px; text-indent: 35px; letter-spacing: 1.8px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在讲漏斗改善之前，Tonii老师先带领大家一起认识一下漏斗，提到漏斗，很多朋友可能并不陌生，它是一个桶状的物体，有两个口，一个口大，一个口小，通常是液体或粉末状的固体，从开口大的部分注入漏斗，然后从开的口小地方流到瓶子里或其他的一些口比较小的容器当中，整个漏斗从侧面上看像一个倒三角，通过改变倒三角的形状，可以改变漏斗里溶液流出的速度，这个就是漏斗原理。<br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">漏斗原理被应用到很多的管理领域。比如说用的最多的地方是销售管理——销售漏斗。CRM（Customer Relation Management）的核心方法论和理念就是漏斗原理，概率不同的机会点在漏斗的位置不同，采取的方式方案和投入的资源也不同。</span></h1><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(240, 176, 121); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14px; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">今天讲的漏斗改善是指如何将漏斗原理、漏斗特性应用在VA/VE的改善当中。在漏斗改善当中（见下图），不同的方案在漏斗当中处于不同的位置，意味着这些方案的优先级是不一样的。</span></h1><p style="line-height: 1.75em;"><span style="color: rgb(0, 0, 0);"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(240, 176, 121); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14px; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><img class="rich_pages" data-ratio="0.5215311004784688" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/x7XibiaRviayZgwbrSv3afVrrgpI0rC0PGXd9AiceDe8n4WnJR1O49MfIHvgfpHhgkic2u0DwTZBBU2nFkswf5f4XSQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="1254" _width="677px" src="//cdn-2c-02.industics.com/public/upload/image/20210415/1618457493959744.jpeg" crossorigin="anonymous" alt="图片" data-fail="0" style="margin: 0px; padding: 0px; max-width: 100%; float: left; box-sizing: border-box !important; overflow-wrap: break-word !important; height: 204px; width: 402px; visibility: visible !important;" width="402" height="204" border="0" vspace="0" title="图片"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">我们通常用4S来形容漏斗。第一个S是Size（大小），也就是说漏斗里方案的个数，漏斗Size越大，说明可供选择或者评选的方案越多。第2个S是Shape (形状),主要指漏斗的胖瘦，如果漏斗的形状比较胖，说明漏斗的各个阶段的转化比较快，瘦说明转化的阶段比较长。第3个S就是Speed（速度），是指方案或机会由上一个阶段转化为成为下一个阶段的速度，转化的速度越快越好。最后一个S是Success（成功），这是做漏斗改善的最终目标，即希望方案或机会最后都能成为推动增长的动力。</span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">在VA/VE中，是如何应用漏斗改善的呢？大家可以仔细去看看以下10个步骤。</span></h1><p style="line-height: 1.75em;"><span style="color: rgb(0, 0, 0);"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(240, 176, 121); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14px; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><img class="rich_pages" data-ratio="0.9303178484107579" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/x7XibiaRviayZgwbrSv3afVrrgpI0rC0PGXdKtQZgyqk3qpZdcx5ic2hekXGt3FQpibGGCY9lgIG9fSVvNfU3JNmPOw/640?wx_fmt=jpeg" data-type="jpeg" data-w="818" _width="331px" src="//cdn-2c-02.industics.com/public/upload/image/20210415/1618457493639341.jpeg" crossorigin="anonymous" alt="图片" data-fail="0" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; height: auto !important; width: 331px !important; visibility: visible !important; float: left;"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">第1个，在做VA/VE之前，一定要做VOC和QFD，在上两次课当中我们已经讲过，VOC就是听取客户的声音，QFD就是指如何把客户对产品的需求转化成为生产的参数。</span></h1><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(240, 176, 121); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14px; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">接下来根据VOC和QFD的表格（周末的时候Tonii老师可以给大家看一看这个表格）每个人想出30个节省成本的方案, 多多益善。</span></h1><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(240, 176, 121); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14px; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">接下来对所有这些idea进行分类，分类之后进行风险分析。在明天的每日一词当中，我们会给大家讲如何进行风险分析。</span></h1><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(240, 176, 121); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14px; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">经过风险分析之后，把这些idea变成有机会的项目，但是有机会的项目也有不同的优先级，也就是说在漏斗改善中，它所处的阶段不一样。</span></h1><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(240, 176, 121); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14px; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">最后按照方案的优先级，按照漏斗改善当中的不同的状态，去推进这些机会项目，跟踪他的收益。</span></h1><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(240, 176, 121); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14px; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">接下来Tonii老师给大家看一个以前在丹纳赫和团队一起做过的漏斗改善的案例。当时的目标是为了降低某一个产品的成本，一开始想了很多的机会点，通过几次筛选，最后落实到下面这些点。</span></h1><p style="line-height: 1.75em;"><span style="color: rgb(0, 0, 0);"><br/></span></p><p style="text-align:center"><img class="rich_pages" data-ratio="0.66796875" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/x7XibiaRviayZgwbrSv3afVrrgpI0rC0PGX0Q5dcBUUnz938ARExXewSmXBp6iaCXDUJcUsYykuHFgTZl7tzbwmWRg/640?wx_fmt=jpeg" data-type="jpeg" data-w="1280" _width="677px" src="//cdn-2c-02.industics.com/public/upload/image/20210415/1618457494597557.jpeg" crossorigin="anonymous" alt="图片" data-fail="0" style="margin: 0px; padding: 0px; max-width: 100%; height: 228px; width: 406px; box-sizing: border-box !important; overflow-wrap: break-word !important; visibility: visible !important;" width="406" height="228" border="0" vspace="0" title="图片"/></p><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><br/></span></h1><h1 style="margin: 0px; padding: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.8px; white-space: normal; background-color: rgb(255, 255, 255); text-indent: 35px; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);">然后又根据漏斗原理和风险分析，把这些机会点分为优先级一、二、三、四级，第一优先级就是必须要尽快去做的。上图中有2个第一优先级的，1个第二优先级的，都是设定为2月份做好，第三优先级放在了4月份，还有一个第四优先级的，意味着这是一个机会点，但是目前来看，做这个项目的收益和投入有点不成正比，所以说当时就把这个机会放成na，也就是说以目前的状态先不去做，但是大家都知道做VA/VE，做漏斗改善，都是定期循环去做的。比如说下一次在做的时候是5月份，5月份再做的时候，可能会发现原本第四优先级的行动计划优先级变得很高，到了第二甚至第一优先级，那么这时候就会将它排入到漏斗改善当中确定开展的名单里；但如果之后发现该机会点优先级依旧很低，那么很有可能被忽略了以后就不再考虑这个机会点。</span></h1><p style="margin-bottom: 16px; text-indent: 35px;"><br/></p><p style="margin-bottom: 16px; text-indent: 35px;"><span style="color: rgb(0, 0, 0); font-family: "思源黑体 CN Regular", sans-serif; letter-spacing: 1.8px; font-size: 16px;">今天的课程就到这里，感谢大家！</span></p><p style="margin-top: 0px; margin-bottom: 0px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; padding: 0px; clear: both; text-indent: 43px; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><br/></p></section></section></section></section><p><br/></p><section powered-by="xiumi.us" style="white-space: normal; margin: 0px; padding: 0px; color: rgb(51, 51, 51); max-width: 100%; box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; line-height: 2; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; max-width: 100%; box-sizing: border-box; min-height: 1em; overflow-wrap: break-word !important; text-align: center;"><span style="color: rgb(0, 0, 0);">想听Tonii老师的课程？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; max-width: 100%; box-sizing: border-box; min-height: 1em; overflow-wrap: break-word !important; text-align: center;"><span style="color: rgb(0, 0, 0);">想和慧工云小学妹有更多互动？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; max-width: 100%; box-sizing: border-box; min-height: 1em; overflow-wrap: break-word !important; text-align: center;"><span style="color: rgb(0, 0, 0);">就添加慧工云小学妹微信吧！</span></p></section><p><br/></p><section powered-by="xiumi.us" style="white-space: normal; margin: 10px 0px; padding: 0px; color: rgb(51, 51, 51); max-width: 100%; box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; vertical-align: middle; display: inline-block; line-height: 0; width: 101.547px; overflow-wrap: break-word !important;"><img data-ratio="1" src="https://cdn-2c-02.industics.com/public/upload/image/20210329/1617009396850171.gif" data-type="gif" data-w="300" width="100%" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(238, 237, 235); border-width: 1px; border-style: solid; border-color: rgb(238, 237, 235); background-size: 22px; background-position: center center; background-repeat: no-repeat; vertical-align: middle; height: auto !important; overflow-wrap: break-word !important; visibility: visible !important; width: 101px !important;"/></section></section><section powered-by="xiumi.us" style="white-space: normal; margin: 0px; padding: 0px; color: rgb(51, 51, 51); text-align: justify; max-width: 100%; box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; max-width: 100%; box-sizing: border-box; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"/></p></section><section powered-by="xiumi.us" style="white-space: normal; margin: 0px; padding: 0px; color: rgb(51, 51, 51); max-width: 100%; box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); font-size: 14px; text-align: center; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; max-width: 100%; box-sizing: border-box; min-height: 1em; overflow-wrap: break-word !important; text-align: center;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(255, 202, 0); color: rgb(0, 0, 0); overflow-wrap: break-word !important;">让慧工云小学妹为您带来更多咨讯</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; clear: both; max-width: 100%; box-sizing: border-box; min-height: 1em; overflow-wrap: break-word !important; text-align: center;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(255, 202, 0); color: rgb(0, 0, 0); overflow-wrap: break-word !important;"><img data-cropselx1="0" data-cropselx2="404" data-cropsely1="0" data-cropsely2="404" data-ratio="1" src="https://cdn-2c-02.industics.com/public/upload/image/20210329/1617009397883540.jpeg" data-type="jpeg" data-w="430" style="color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(238, 237, 235); border-width: 1px; border-style: solid; border-color: rgb(238, 237, 235); background-size: 22px; background-position: center center; background-repeat: no-repeat; vertical-align: middle; height: auto !important; overflow-wrap: break-word !important; visibility: visible !important; width: 404px !important;"/></span></p></section><p><br/></p><p><br/></p>

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