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padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">167『销售和运营计划』</strong></span></p></section></section></section></section></section></section></section></section><p></p><section powered-by="xiumi.us" style="white-space: normal; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin: 15px 0px -15px; padding: 0px; max-width: 100%; box-sizing: border-box; align-items: center; display: flex; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 1 0 1px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; align-items: center; display: flex; 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box-sizing: border-box; overflow-wrap: break-word !important;">文字专栏</strong></span></p></section></section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 1 0 1px; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; align-items: center; display: flex; transform: rotateY(180deg); overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; flex: 1 1 auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin: 0px; 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margin: 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; border-color: rgb(255, 211, 171) rgb(255, 202, 0) rgb(255, 202, 0); border-width: 1px; border-radius: 0px; border-style: none solid solid; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 20px 0px 13px; padding: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px 10px; max-width: 100%; box-sizing: border-box; color: rgb(240, 176, 121); line-height: 1.8; letter-spacing: 1.8px; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; letter-spacing: 1.8px; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size: 18px;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: black; font-size: 17px; letter-spacing: 2px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="margin: 0px; padding: 0px; max-width: 100%; color: black; font-family: 微软雅黑, sans-serif; font-size: 17px; letter-spacing: 2px; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size: 18px;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 17px; font-family: 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</span><span style="margin: 0px; padding: 0px; max-width: 100%; background-color: white; color: black; font-family: 微软雅黑, sans-serif; letter-spacing: 2px; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;">各位朋友大家好，欢迎来到Tonii老师精益讲堂，接下来Tonii老师将带领大家进入，每天5分钟，精益伴你行系列课程。</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 35px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; background-color: white; color: black; font-family: 微软雅黑, sans-serif; letter-spacing: 2px; text-indent: 43px; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">今天我们继续学习生产计划系统：<strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">销售和运营计划</strong>，与之前的内容结合起来，带给大家的是一个宏观的企业计划系统，也是一种我们在做顶层思考时需要考虑的各个大环节。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根据前面的学习，我们知道了战略商业计划是将一个企业内所有部门的计划整合起来,通常每年更新。然而，随着时间的推移,各部门的计划都应该进行更新，从而使最新预测、市场和经济状况都列入考虑之中。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">销售和运营计划 (sales and operationsplanning, S&amp;OP) 是一个持续不断地修正战略商业计划和协调不同部门计划的过程。销售和运营计划是跨职能的商业计划，它涉及销售和市场营销、产品开发、运营及管理高层。在这里，运营代表供应,市场营销却代表需求。销售和运营计划是制定生产计划的基础。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">尽管战略商业计划每年都进行更新，销售和运营计划却是一个动态的过程,在这一过程中该计划定期更新,通常至少每月一次。该过程始于销售和市场部,他们将实际需求与销售计划进行比较，评估市场潜能，并预测未来需求。更新之后的市场营销计划传达给制造、工程和财务部门,后者调整他们的相关计划，以支持修正了的市场营销计划。如果这些部门发现他们无法适应新的市场营销计划，则必须对营销计划进行调整。这样,战略商业计划在全年中不断修正，不同部门的活动也协调起来。下图显示了战略商业计划与销售和运营计划之间的关系。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img class="rich_pages" data-ratio="0.5403726708074534" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/x7XibiaRviayZiaXzbota9E0l1WJPKibibd2v21pPVzykHyuCnhbFibel3afLP552fyCOyArvleUVbicJzg4YrDhl9MiaKg/640?wx_fmt=png" data-type="png" data-w="805" _width="677px" src="https://x.industics.com/public/upload/image/20210310/1615367969282234" crossorigin="anonymous" alt="图片" data-fail="0" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; height: auto !important; width: 677px !important; visibility: visible !important;"/><span style="margin: 0px; padding: 0px; max-width: 100%; background-color: white; color: black; font-family: 微软雅黑, sans-serif; letter-spacing: 2px; text-indent: 43px; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">关系图</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">销售和运营计划是中期计划,它包括市场营销、生产、工程和财务计划。销售和运营计划有以下几个优点:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">当形势发生变化时,为战略商业计划的更新提供途径。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">提供管理变化的途径。销售和运营计划迫使管理者至少每月审视一-次经济状况，并更好地摆正其位置来应对改变制定计划,而不是在市场或经济状况发生变化后才被动地应对改变。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">销售和运营计划确保不同部门的计划切实可行、互相协调,并支持战略商业计划。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">提供能够达成公司目标的、切实可行的计划。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">使更好地管理生产、库存和未结订单(backlog)成为可能。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">认识到销售和运营计划是主管级的计划过程这一点很重要,该计划过程涉及在不同职能/部门间做出重要权衡的可能性。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">应当指出的是,销售和运营计划实际上并不规定生产进度，而是关注更好地制订出一份如何使用公司资源的高水平计划。销售和运营计划应当反映出战略计划中所指出的愿景和战略,并且应当作为跨部门的核心和唯一的计划，也是全公司的工作基准。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">&nbsp;</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在《销售和运营计划》一书中，作者汤姆.瓦拉斯(Tom Wallce)给出了制订销售和运营计划的五个步骤，简述如下:</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">1.数据收集。上个月的实际销售量、现有的库存数、市场/销售数据、财务数据等。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2.需求计划。用这些数据,以及来自其他所有可能来源所获得的资料，确定管理预测。这些资源可能包括新产品的出现、价格变化的影响竞争状况，以及经济形势等。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">3.供应计划。将需求预测与现有产能的约束情况加以比较。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">4.销售和运营计划预备会。该会应当用来平衡需求和供应问题，如果两者有差距，则应考虑如何解决。并制定一份工作建议和议题表，供高管层开会使用。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">5.高管层会议。会议将考虑所有的数据和建议，并考虑如何使得销售和运营计划符合公司战略和战略商业计划要求,从而就公司应当如何开展下一步工作做出最终决定。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">最后今天的结尾Tonii老师抛出一个小问题，希望大家可以根据今天的学习内容进行思考，并欢迎留言与Tonii老师进行深入交流。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">每日一问：在指定企业的销售和运营计划时通常会遇到什么样的困难？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, sans-serif; color: black; letter-spacing: 2px; background: white; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">今天我们就讲到这里，希望大家在企业运营中精益求精，我们下次再见！～</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; font-size: 14px; letter-spacing: 1.8px; text-indent: 43px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p></section></section></section></section><p></p><section powered-by="xiumi.us" style="white-space: normal; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); 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